江苏开放大学商务英语（基础）形考作业一高分参考答案23年秋

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一、江苏开放大学商务英语（基础）形考作业一高分参考答案单选题

1、The_____ in this shop are very helpful.

A、worker

B、people

C、staff

D、stuff

学生答案：C

2、Bruce is thinking of applying for this _____ .

A、place

B、position

C、title

D、location

学生答案：B

3、This painting is fairly _____ of his early work.

A、representing

B、typical

C、represent

D、typically

学生答案：B

4、Our company is _____ Paris.

A、based at

B、based in

C、based for

D、based

学生答案：B

5、He is our new _____ Manager.

A、Buying

B、buy

C、Purchasing

D、Purchase

学生答案：C

6、Try to get letters of _____ from bosses and colleagues.

A、recommendation

B、recommend

C、praise

D、accommodation

学生答案：A

7、–Do you have any special skills?

–__________________________________.

A、I’m fluent in German and French. I get on well with people. And I’m also good at managing people and getting them to achieve results together.

B、I improved my marketing skills and I learned to work well in a team.

C、I’m not really patient with people who don’t meet deadlines.

学生答案：A

8、He has worked _____ an air traffic controller.

A、for

B、as

C、in

D、at

学生答案：B

9、We’re having difficulty _____ enough qualified staff.

A、recruiting

B、find

C、recruit

D、finding

学生答案：A

10、He is a _____ of engineering from Tsinghua University.

A、graduate

B、graduation

C、student

D、graduates

学生答案：A

11、We must _____ our chances of success.

A、maximize

B、minimizing

C、minimize

D、maximizing

学生答案：A

12、An agenda can help avoid an _____ meeting.

A、producing

B、unproduce

C、productive

D、unproductive

学生答案：D

13、-Welcome to Germany. I’m Emma Schneider, from Habermos in Hamburg.

— _________________________________________________.

A、Oh! Emma. Nice to meet you at last!

B、What can I do for you?

C、Hello. I’d like to speak to the Marketing Manager, please.

学生答案：A

14、–What are your interests?

–____________________________.

A、I really like to work in this field.

B、If I get the job, when would you like me to start?

C、I have lots of different interests. I like travelling and discovering new cultures. I also like aerobics and skiing.

学生答案：C

15、–Why do you want to work for this company?

–______________________________________________.

A、I really like the company’s strategy. I believe it will define what future retail look like. And I really want to be part of it.

B、I have a Master’s Degree in Marketing Communications from Bournemouth University.

C、Now I’m keen to move into the tourism industry.

学生答案：A

二、江苏开放大学商务英语（基础）形考作业一高分参考答案阅读理解

一

Dear Mr. Smith,

Thank you for your email and order for 800 metres of 100 cm wide watered silk.

I’m sorry to say that we can no longer we can no longer supply this silk. Fashions constantly change, and in recent years, the demand for water silks has fallen to such an extent that we no longer produce them.

In their place, we can offer you new butterfly brand of rayon. This is a finely woven, hard-wearing, non-creasable material with a very attractive shine. We receive a lot of repeat orders from leading distributors and dress manufacturers giving clear evidence of the widespread popularity of this brand. At the low price of only four point two pounds per meter, this rayon is much cheaper than silk and its appearance is just as attractive.

We also manufacture other fabrics and you can find full details on our website all these fabrics are selling very well in many countries and can be supplied from stock. If you decide to place an order, we can arrange for shipment within one week.

Please drop me a note or call me on. If you have any questions.

I hope to hear from you soon.

16、Which of the following is NOT right about the purpose of this email?

A、To thank the client for the order

B、To ask for more time to produce the goods

C、To inform the client that they can no longer provide watered silk

D、To offer substitue products such as rayon

学生答案：B

17、 The reason why the company can not provide watered silk is _____________ .

A、they can not find raw materials

B、there are problems with their machines

C、the demand for watered silk has substantially decreased

D、they have financial problems

学生答案：C

18、“In their place” in Paragraph 3 means _____________ .

A、to repalce them

B、to get in this place

C、to see from this point of view

D、to in this company

学生答案：A

19、What is NOT the advantages of rayon?

A、It has gained populartiy in the market.

B、It is as beautiful as silk.

C、It is much cheaper than silk.

D、It is finely woven, non-creasable, but lack the shine of silk.

学生答案：D

20、What other favor did the company offer?

A、Shipment within one week if they place an order.

B、A discount of 20 percent.

C、Free samples of other fabrics.

D、Payment in one month.

学生答案：A

二

After graduating from the London School of Economics Cheo Ming Shen was inspired by the business opportunities the Internet was providing in the West. He decided to set up his own business in Asia, taking advantage of the region’s undeveloped online market.

Mr. Cheo describes his general business idea simply: “I look for business opportunities that I think can work in the Internet space, and then I go to develop it, and then market if and sell it as a business.”

To date, Mr. Cheo has launched four Internet businesses in Singapore with his partner Timothy Tiah Ewe Tiam. Their first enterprise, Nuffnang, spotted the chance to put advertising in blank spaces on online blogs.

“In Asia, there are hundreds of thousands of blogs. It’s a fad that has taken off in such a way that the West hasn’t seen,” he explains. “This was a big chunk of Internet space that wasn’t being explored. It represented a huge audience collectively but nobody could effectively put them together.” Nuffnang acts as the middleman between advertisers and bloggers, putting them in contact with each other. Bloggers are paid per unique visitor and Nuffnang takes a cut. The concept has proved popular. Nuffnang has now expanded to Malaysia, the Philippines and Australia.

Mr. Cheo believes its success is due to the intimate relationship between the blog site and the readers which standard websites find hard to copy:” The blogs are a very interactive medium and they are a very personal medium, too. When people see advertising, they’re more likely to click.” Mr. Cheo admits that his idea isn’t unique. Great ideas are hard to produce. In business, “ultimately, a lot of the ideas are always similar, but you can’t just copy and paste”. Much of the process is “playing it as you go along”.

Understanding the local market is the key, particularly when it comes to advertising. He takes this as the major reason why he chose Singapore to launce his business model instead of London. “I understood that the opportunities in Asia were far greater. London is a very developed economy. It’s going to be very competitive to do it down there. But we have local knowledge so why not come back and use the skills that we’ve learnt?”

He confesses that he is conscious of the risk from bigger companies who might decide to do something similar: “The big boys will have to fight tooth and nail with me to get into theis marketplace because I know it. Even if I’m small, it just simply means that I am quick and agile. I am David and they are Goliath. (According to the Christian Holy Bible, David kills Goliath, the Philistine giant.)”

21、 This passage is mainly about ___________.

A、why Mr. Cheo founded Nuffnang

B、how Mr. Cheo set up Nuffnang

C、Mr. Cheo’s history of entrepreneurship and his secret to success

D、the local market of Singapore

学生答案：C

22、 “Playing it as you go along” means doing business is _________.

A、difficult

B、like playing games

C、merely copying and pasting

D、to find your way in the process

学生答案：D

23、 Nuffnang makes money by selling advertising space to ________.

A、bloggers

B、advertisers

C、readers

D、visitors

学生答案：A

24、The key to Mr. Cheo’s success is that ______________.

A、blogs are personal and interactive

B、he understood the local market very well

C、Asians use blogs more than the Westerners

D、the online market in the region was undeveloped