江苏开放大学商务英语（基础）形考作业二高分参考答案23年秋

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一、江苏开放大学商务英语（基础）形考作业二高分参考答案单选题

1、The luggage can be checked all the way through to our final ________ .

A、destination

B、destined

C、destiny

D、destinator

学生答案：A

2、He bought his mother a ________ .

A、cleverphone

B、smatphone

C、clever phone

D、smartphone

学生答案：D

3、–I’m sorry, but he is not available at the moment.

–_____________________________.

A、Can I leave a message?

B、Can I take a message?

C、Can I have a message?

学生答案：A

4、–Hello, China Airlines. How may I help you?

–________________________.

A、I’d like to book an air ticket to Tokyo.

B、Could you please bring me a blanket?

C、I would like to have the Lamb Chops with Pepper.

学生答案：A

5、Each person’s signature is ________ .

A、unique

B、individual

C、distinct

D、special

学生答案：A

6、Did you have any chance to ________ ?

A、sightseeing

B、go to sightsee

C、go sightseeing

D、for sightseeing

学生答案：C

7、He bought his mother a ________ .

A、unique

B、individual

C、distinct

D、special

学生答案：A

8、The luggage can be checked all the way through to our final ________ .

A、destination

B、destiny

C、destinator

D、destined

学生答案：A

9、She is quite _____ the new market.

A、negative to

B、positive about

C、negative for

D、positive for

学生答案：B

10、He booked a room in a luxury _____ hotel.

A、five stars

B、five star

C、five-star

D、five-stars

学生答案：C

11、–Sunday Restaurant, How may I help you?

–_________________________________.

A、Can I make a reservation for a table of five tomorrow at 6:00 pm?

B、I would like to check in.

C、I’d like to book an airline ticket.

学生答案：A

12、–May I speak to Jane?

— ______________.

A、This is she.

B、Jane speaking.

C、All above

学生答案：C

13、–Four Seasons(Hotel). How can I help you?

–______________________________.

A、I’d like to check in for Flight CA 981 to Chicago.

B、I’d like to book a standard room this Friday.

C、I’d like to book two tickets to Shenzhen this weekend.

学生答案：B

14、She _____ the doctor for her son.

A、made appointment with

B、made an appointment with

C、appointed with

D、appoint

学生答案：B

15、I left early to avoid the _________ .

A、rush hour

B、rush traffic

C、dash hour

D、rush flow

学生答案：A

16、He’s always been very enthusiastic _____ sports.

A、about

B、for

C、at

D、to

学生答案：A

17、The heroine is a senior TV _____ .

A、executive

B、execution

C、executor

D、executioner

学生答案：A

二、江苏开放大学商务英语（基础）形考作业二高分参考答案阅读理解

一

Accounting for the majority of businesses and significant source of employment and export earnings, small and medium-sized enterprises (SMEs) play an important role in Thailand’s economic development. The SME segment had struggled in recent years however and recently accounts for the largest proportion of non-performing loans (NPLs), while export-oriented SMEs have struggled to increase their share of the country’s total export receipts.

The government is intensifying its focus on SME development in 2017, launching a series of support mechanisms aimed at boosting SME exports supporting digital business development and e-commerce activities, and increasing access to finance at commercial banks and the Thai bourse. These efforts should help SMEs strengthen domestic operations and expand their presence regionally, boosting macroeconomic development and stability, further supporting ongoing efforts to develop a digital economy.

The government’s dedicated SME support agency, the Office of SMEs Promotion (OSMEP), reported that SMEs accounted for 41.1% of GDP in2015, or BT 5.56trn ($ 156.6 bn). a 5.3% expansion on 2014. SMEs in the service sector accounted for 40% of total economic activity in 2015, followed by those operating in the manufacturing sector (26.9%), and trade and maintenance (15.1%). Wholesale and retail trade accounted for the vast majority of SME service activity in the trade and maintenance segment in 2015, with economic activity valued at BT1.63trn (45.9bn), or 78.2%, according to OSMEP. Within manufacturing and export-oriented SMEs, food and beverage manufacturing accounts for 17% of total GDP contribution in that year, followed by SMEs in the furniture (13%%) and chemical (12.3%) segments.

SMEs account for the majority of businesses in the country, and in February 2017 the Bangladesh-based SME foundation reported that 99.7% of enterprises in Thailand are SMEs, the second highest proportion in southeast Asia after south Korea at 99.7%. SME’s account for 80.3% of employment in Thailand, second only to south Korea’s 87.7%, and are responsible for 26.3% of exporting earnings, behind India (42.4%) and China (41.5%), but ahead of Sri Lanka (20%), South Korea (18.8%) and Indonesia (15.7%).

With retailers comprising a large proportion of the SME segment, e-commerce adoption is seen as critical for growth. The private sector is also moving to invest in new e-commerce platforms for SMEs, with Chinese retail giant Alibaba Group announcing in December 2016 that it had signed a cooperation agreement with Thailand’s government to develop its e-commerce landscape, a key part of the Thailand 4.0 and Digital Economy strategies.

16、 What is the article mainly about?

A、Why SMEs in Thailand are important.

B、How SMEs in Thailand are important.

C、C. How do people work in SMEs in Thailand.

D、What does Thai government do to help SMEs.

学生答案：B

17、What mechanism did Thai government launch to boost SME development?

A、Supporting digital development.

B、Supporting e-commerce activities.

C、Increasing access to finance at commercial banks.

D、All above.

学生答案：D

18、According to the article, which Asian country has the second largest export earnings?

A、South Korea.

B、Thailand.

C、China.

D、India.

学生答案：C

19、For SMEs that focus on manufacture and export, which two account for the largest percentage of GDP?

A、Food and beverage.

B、Furniture and hardware.

C、Medicine and dairy.

D、Alcohol and texture.

学生答案：A

20、Which statement is NOT true?

A、SMEs accounts for the biggest share of businesses in Thailand.

B、SMEs contributes greatly to employment and export earnings in Thailand.

C、Thai government is working with Alibaba to boost its e-commerce.

D、Thailand now has the largest number of SMEs in Asia.

学生答案：D

二

Also called online marketing, Internet marketing is the process of promoting a business or brand and its products or services over the Internet using tools that help drive traffic leads and sales. These days, Internet marketing is often used interchangeably with content marketing. Content marketing serves up content that addresses our pain points, and is there when we want it.

Here is the evolutionary pathway behind the modernized form of marketing that is most successful today.

Selling no longer works. Why?

Traditional advertising focuses on pushing messages at the customer to get them to buy. It’s interruptive, obstructive and intrusive. It shouts, “Hey! Look at me!” while waving its arms.

You may try to avoid eye contact. But traditional ads are persistent. You know what traditional ads look like because you were bombarded with them every single day. Think TV commercials, billboards, magazine ads, radio ads and web banner ads.

As I think around for a long time as evidenced by this traditional ad for “honest -to-goodness” coffee from the 1950s. Ads may still work in some strategic places.

But Internet users can just click away from ads, if they don’t want to see them, which is exactly what happens.

According to a Pagefair report, 615 million devices in use today employ any blockers. Additionally, ad blocker use increased by 30% in 2016 alone. You know it, I know it, everybody knows it.

Ads are annoying. And they aren’t the way consumers prefer to learn about new products anymore.

Instead of a business shoving themselves in consumers’ faces, they need to take a different, gentler approach. Content marketing is exactly that. Brands and marketers who use it publish content that teaches, inspires, guides or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web, without it being pushed at them. If the prospects gain something useful from the content, they’ll keep coming back for more. Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged. Authority is established. Connections happen.

These loyal followers can then be converted into leads and sales–naturally. All of the above happened with a focus on giving value to the user. Help users — offer them value and they’ll reward you in return. That is what Internet marketing or content marketing is all about at its core.

21、What is the main reason that content marketing is better than traditional advertising?

A、Because content marketing provides us with content that we need, and is there when we want it.

B、Because it costs less.

C、Because it is more user-friendly.

D、Because it is everywhere.

学生答案：A

22、 What is Not the disadvantages of traditional marketing?

A、It is interruptive, obstructive and intrusive.

B、The users no longer want to know about new products by them.

C、The users can easily block them on the internet.

D、It is expensive.

学生答案：D

23、 Which one is NOT the function of content marketing?

A、It instructs customers how and what to buy.

B、It encourages customers to buy more.

C、It answers customers’ questions regarding purchase.

D、It tries to save customers some money.

学生答案：D

24、 What is/are the key feature(s) of content marketing?

A、It focuses to give value to the user.

B、It helps the user and gains trust and loyalty from the user.

C、The users will become loyal customers.

D、All above.